Samaki Hardlicious Vibe 75 Turbo Mullet

When soft vibe lures hit the Australian market for the first time in the early 2000s, they took the fishing scene by storm. The concept of a plastic vibing lure with a soft, rubbery body was simple yet highly effective and had Aussie anglers responding enthusiastically. The vibe market has since become increasingly crowded, but the Samaki Hardlicious is a lure that now changes the game with its innovative hard design that has the whole industry taking notice.

In over three years of development, Samaki’s lure designers have studied the action and performance of existing vibe lures, including their already proven Vibelicious model, to understand further how performance in vibes can be improved and what fish respond to. With this knowledge in hand, they set out to design a new hard-bodied vibe that would offer even more appeal to fish while maintaining all the key attributes that make vibes so effective. The result is the new Samaki Hardlicious, a next-generation hard vibe set to revolutionise how we fish vibe lures.

The Hardlicious features a soft tail that generates more vibration and action through the water, making it more irresistible to fish. The Hardbody features an air pocket that slows the lure down on the descent, giving shut-down fish more of a chance to hit it on the drop. The Samaki team is confident that the Hardlicious will be a big success with Australian anglers, and we agree.